Web design in Liverpool, built to win you leads
We design and build WordPress websites for B2B businesses that need enquiries, not just a nice-looking homepage. Every site launches SEO-ready and readable by AI, so customers can find you however they search.
Every website includes
- A signed-off sitemap and content plan
- Design and build in WordPress and Elementor
- SEO set-up from day one
- Built to be read by AI assistants
- Training so your team can update it
Built to generate leads.
Your website should make your life easier, not harder
A good website does more than look the part. It tells buyers exactly what you do, answers their questions before they ask and makes it easy to get in touch. A weak one quietly sends them to a competitor.
We plan every site around the enquiries you want to win. That starts with a sitemap we agree together, and ends with a fast, well-structured website that search engines and AI assistants can understand.
What is a lead generation website?
A lead generation website is designed to turn visitors into enquiries. Every page has a clear purpose, answers the questions buyers ask and guides them towards getting in touch, whether that’s a call, a form or a booking.
Everything you need, from sitemap to sign-off
Every build covers the same four essentials, so nothing gets missed.
Sitemap and content plan
We agree and sign off your sitemap first. That decides the content plan, including who is writing what.
Design and build
A bespoke design built in WordPress and Elementor, or Shopify for e-commerce, focused on turning visitors into enquiries.
SEO set-up
Page titles, meta data, headings, internal links and technical foundations in place before launch.
CMS training
We show your team how to update pages and add content, so you're never stuck waiting for changes.
Built for people, and for AI
More buyers now ask ChatGPT, Gemini or Perplexity to recommend a supplier. If AI can’t read your website, it can’t recommend you. So every site we build is structured for AI as well as people, and built for speed, which Google measures through its Core Web Vitals.
Not sure how your current site scores? Find out in 30 seconds.
How we make sites AI-ready
- Schema markup so AI understands who you are
- Fast load speed
- Content structured in clear, readable sections
- An llms.txt file to guide AI assistants
- AI crawlers allowed in, not blocked
How it works
Twelve clear stages, from first workshop to launch. A typical build takes 8 to 12 weeks. Content is usually the biggest hold-up, so we agree who’s writing what at the start.
Research and workshop
Initial research to gather the high-level objectives for the project.
Kick-off meeting
The project team talks through their initial ideas.
Schedule
A detailed project plan with milestones, responsibilities and key delivery dates.
Sitemap
We identify the pages, the content and any migration needs.
Design moodboards
A review of your brand documents and the leaders in your industry.
Homepage design
Your homepage is designed and presented to you.
Full set design
Every page is designed, using the homepage as the reference.
Development
Front-end and back-end development.
Testing and fixing
Testing and bug fixes by our quality assurance team.
Client training
Training on the content management system.
Content upload
We make sure the site is fit for purpose and ready for content.
Ready to go live
Your approval, then the formal launch of your website.
After launch, we're still here
Hosting from £30 a month
Hosting managed by us, so you don't have to think about it.
Maintenance from £50 a month
Planned or reactive maintenance to keep your site secure and up to date. Not sure which you need? Read our guide.
SEO retainer
The best websites keep growing. An ongoing SEO retainer builds on the foundations we set at launch.
Website design questions, answered
Can’t see your question? Book a call with Andy or Jack.
How long does a new website take?
A typical build takes 8 to 12 weeks. Content is usually the biggest hold-up, so we agree who’s writing what at the very start.
Which platform do you build on?
Lead generation websites are built on WordPress with Elementor. For ecommerce, we build on Shopify.
Do you write the content?
We agree a content plan once your sitemap is signed off. It sets out exactly who is writing what, whether that’s us, you or a mix of both.
Will my new website be ready for SEO?
Yes. SEO set-up is included in every build, so your site launches with the foundations in place to be found on Google.
Is the website built for AI search?
Yes. We add schema markup, build for speed, structure content in clear sections AI can read, publish an llms.txt file and make sure AI crawlers aren’t blocked.
Can we update the website ourselves?
Yes. CMS training is part of every project, so your team can edit pages and add content after launch.
What happens after launch?
We can host and maintain your website, and ideally carry on with an SEO retainer to keep it growing.
How much do hosting and maintenance cost?
Hosting starts from £30 a month and maintenance from £50 a month, depending on what your website needs.
Is your website working hard enough?
Book a website review and we’ll show you what’s helping, what’s holding you back and what to fix first.
Written by Andy Flatman and Jack Dotchin, co-founders of Flatdot Marketing.