A digital strategy that joins the dots
Most marketing plans are a list of channels. Ours starts with what your business needs to achieve, then works back to the activity that will get you there, including how you show up when customers ask AI instead of Google.
In 4 weeks, you get...
- A full audit of your website, search visibility and analytics
- A discovery workshop with your team
- An AI visibility and readiness check
- A prioritised plan, ready to deliver
No fluff. All dots.
Your customers stopped searching. They started asking.
Your next customer is just as likely to ask ChatGPT for a shortlist as type a search into Google. Gartner predicted that traditional search engine volume would drop 25% by 2026 as people turn to AI assistants. Yet the UK Government’s own research found only 23% of mid-sized UK businesses use any AI technology at all.
That gap is the opportunity. A strategy written two years ago won’t cover it. We’ll look at where you are now, agree where you need to be, and give you a clear, prioritised plan to get there.
What is a digital marketing strategy?
A digital marketing strategy is a plan that connects your business goals to the online channels that will deliver them: search, AI assistants, your website, paid advertising and content. It sets out who you’re targeting, what you’ll do, in what order, and how you’ll measure success.
Built around your business, not a template
Every strategy is shaped by what you need, but three things never change.
A full audit
We run our audit process across your website, search visibility, analytics and past marketing, so you know what's working, what isn't and what's already been tried.
A discovery workshop
A working session, in person or on video, where we pair your commercial goals with what we found.
Clear recommendations
A prioritised plan: what to do first, what can wait and what to stop. Every recommendation links back to a commercial goal.
From first call to a plan you can act on, in 4 weeks
Intro call
We talk through where you are and what you want to achieve.
Audit
You share access to analytics and any previous work. We run our own tools too.
Workshop
We work through the five areas with you and your team.
Recommendations
You get your strategy, ready to deliver yourselves or with us.
If we go on to deliver the work, you’ll get a monthly video report showing what we’ve done, what it achieved and what’s next.
Is AI recommending you, or your competitors?
Every strategy now includes an AI visibility and readiness check. We test whether AI assistants like ChatGPT, Gemini and Perplexity can find, read and trust your website, and whether they name you when buyers ask for a recommendation. Then we tell you exactly what to fix.
The four questions we answer
- Can AI find you?
- Can AI read you?
- Can AI understand you?
- Can AI trust you?
Proven. Not promised.
Your plan, delivered your way
Do it yourselves
A clear playbook your in-house team can deliver, with the priorities, actions and measures set out step by step.
Do it with us
We deliver the first phase of the plan, then carry on as your marketing team. Our retainer clients stay with us for six years on average.
Built for growing B2B businesses
A great fit if you are
- An SME with 100 to 250 employees
- Running an in-house marketing team
- In software, manufacturing or another B2B sector, or a dental practice and healthcare provider
- Looking for clear direction and an expert partner
Probably not right if you are
- An early-stage start-up
- Working with a very small budget
If that’s you, the free AI check and our Insights are a good place to start.
Digital strategy questions, answered
Can’t see your question? Book a call with Andy or Jack.
How long does a digital strategy take?
A one-off strategy takes around 4 weeks from the first call to your recommendations.
What do you need from us?
Access to your analytics, plus any previous marketing work or internal audits you have. We run our own tools as well, but the more information you share, the sharper the plan.
Do we have to use Flatdot to deliver the strategy?
No. You can take the playbook and deliver it with your own team, or we can deliver it with you. Both work.
Does the strategy cover AI search?
Yes. Every strategy includes an AI visibility and readiness check, with recommendations to help AI assistants find, understand and recommend your business.
How will we know it's working?
If we deliver the plan, you’ll get a monthly video report covering what we did, the results and the next steps.
Who is it best suited to?
SMEs with 100 to 250 employees and an in-house marketing team, particularly in B2B sectors such as software and manufacturing.
Start joining the dots
Find out how AI sees your business before you plan your next move. It takes 30 seconds and it’s free.
Written by Andy Flatman and Jack Dotchin, co-founders of Flatdot Marketing.