SEO consultants for B2B businesses
We get you found on Google and recommended by AI. Technical SEO, content, local search and links, planned around how your customers actually look for what you sell.
Every SEO retainer includes
- A full technical audit and crawl of your site
- Content built around how your customers search and ask
- Local SEO, from Google Business Profile to local pages
- Links from guest posts, PR and citations
- A monthly video report and live dashboard
Proven. Not promised.
SEO has changed. Our client results haven't.
Your customers still search on Google, but more of them now ask ChatGPT, Gemini or Perplexity for a recommendation. Ranking is no longer enough on its own. You need to be the business that search engines understand, and that AI assistants trust enough to name.
That’s what our SEO is built for. We start with a full technical audit, then create content around the questions your customers ask at every stage of choosing a supplier, so you show up wherever they’re looking.
What is SEO?
SEO (search engine optimisation) is the work of making your website easy for search engines to find, understand and trust, so it appears when people search for what you offer. Google’s own guide describes it as helping search engines understand your content. Today, the same work helps AI assistants find and recommend you.
Four parts, one plan
Every SEO campaign covers the same four areas. How much of each depends on your goals and your market.
Technical SEO
A full audit and Screaming Frog crawl of your website, checking indexability, header tags, meta data, internal links and more. This usually shapes the first step of your strategy.
Content
Using the Jobs to Be Done framework and product-led SEO, we create content where your customers are looking, based on our research and audit.
Local SEO
Google Business Profile optimisation, local landing pages and consistent business details (name, address and phone number) everywhere you're listed.
Links and digital PR
Guest posts, PR and citations that build your authority, so search engines and AI assistants see you as a trusted source.
Built for the way people search now
A lot of our SEO work now covers AI search. We use the Jobs to Be Done framework and our dealbreaker detector to map the stages your customers go through to find a product or service: what they need, what they compare and what makes them rule a supplier out.
Then we create content that answers each stage, so you’re the business that turns up in Google results and in AI answers.
What we map for every client
- The job your customer is trying to get done
- The questions they ask at each stage
- The dealbreakers that rule a supplier out
- Where they look: Google, AI assistants or both
How it works
SEO is an ongoing partnership, not a one-off project. You can start to see results within 3 months, and SEO properly pays off over 6 to 12 months.
Intro meeting
We talk through your business, your goals and where you are now.
Audit and strategy
A full technical audit and research into how your customers search, turned into a plan.
Ongoing delivery
Technical fixes, content, local SEO and links, delivered month by month.
Report and refine
We show you what’s working and adjust the plan as results come in.
Monthly video report
A short walkthrough of what we did, what it achieved and what’s next.
Live dashboard
A custom Looker Studio dashboard with your analytics, updated automatically.
Quarterly reviews
Face-to-face strategy sessions every quarter, where budgets allow.
Local or national? Both.
We do plenty of each. If you serve customers in a particular area, we focus on your Google Business Profile, local pages and consistent listings. If you sell across the UK, we build national visibility for the searches and questions that matter most.
Looking for local SEO?
Proven. Not promised.
Who our SEO is for
A great fit if you are
- An SME with 100 to 250 employees
- Running an in-house marketing team
- In software, manufacturing or another B2B sector, or a dental practice
- Ready to invest in SEO for the long term
Probably not right if you are
- An early-stage start-up
- Working with a very small budget
- Looking for results in weeks rather than months
SEO questions, answered
Can’t see your question? Book a call with Andy or Jack.
How long does SEO take to work?
You can start to see results within 3 months, but SEO properly pays off over 6 to 12 months. It’s a long-term investment, which is why our clients stay with us for six years on average.
Do you do local or national SEO?
Both. We optimise Google Business Profiles and local pages for businesses that serve an area, and build national visibility for businesses that sell across the UK.
Does your SEO cover AI search?
Yes. We use the Jobs to Be Done framework and our dealbreaker detector to map the stages customers go through to find a product or service, then create content that answers them on Google and in AI assistants.
How much content will you create?
It depends on your goals, budget and internal resources. We agree the right amount at the start and review it as results come in.
How do you report on progress?
You get a monthly video report and a custom Looker Studio dashboard with live analytics. Where budgets allow, we also meet face to face every quarter.
What do you need from us to get started?
Access to your analytics, plus any previous marketing work or internal audits. We run our own tools as well, but the more you share, the faster we can move.
Can AI find you?
See how AI assistants read your website in 30 seconds. It’s free, and you’ll know exactly where your SEO stands.
Written by Andy Flatman and Jack Dotchin, co-founders of Flatdot Marketing.