Conversion Focused Design to Increase Enquiries From Existing Traffic
Tiger Utilities specialises in comprehensive water mains and drainage solutions. They offer a range of services including lead pipe replacement, water mains installation, drain unblocking, CCTV drain surveys, and septic tank installations. Their team of WIAPS-certified plumbers is committed to delivering professional and reliable services to both commercial and domestic clients.
Maximising customer growth with SEO & CRO.
Tiger Utilities came to us with a clear dilemma: their website was generating reliable visitor numbers, but those visits weren’t converting into genuine business leads.
They had some traffic, but not the traction. Our brief was to overhaul the site experience and messaging to extract more value from their current audience, without depending on fresh campaigns to drive new visitors.
The challenge: Ringing every drop from existing traffic.
The site landing pages lacked the persuasive structure and clarity needed to prompt user action. Calls-to-action were either missing or too vague, leaving visitors unsure of the next step. Furthermore, the user journey was fragmented, making navigation unintuitive and often frustrating. Potential customers weren’t being gently guided towards making an enquiry.
Our solution: A strategic approach to site improvements.
We implemented a comprehensive strategy focusing on Conversion Rate Optimisation (CRO) to address these issues:
User Behaviour Analysis: Utilised tools like heatmaps and session recordings to understand how visitors interacted with the site, identifying friction points and areas of interest.
Landing Page Redesign: Revamped key pages with compelling headlines, persuasive copy, and strategically placed calls-to-action to guide users towards conversion.
Enhanced Visual Hierarchy: Applied design principles to highlight essential information, making it easier for users to find what they needed and take action.
Trust Building Elements: Incorporated testimonials, case studies, and certifications to establish credibility and reassure visitors of the service quality.
Mobile Optimisation: Ensured the website was fully responsive, providing a seamless experience across all devices, crucial for today’s mobile-first users.
Increase in conversions from paid traffic.
Increase in page views per user.
The results: More leads from existing traffic.
The implementation of these strategies led to significant improvements:
Conversion Rate Increase: Achieved a 45% uplift in conversion rates within three months, turning more visitors into qualified leads.
Reduced Bounce Rate: Bounce rates decreased by 30%, indicating that visitors were more engaged and found the content relevant.
Higher Engagement: Average session duration increased by 50%, reflecting improved user experience and content relevance.