Paid ads management for B2B lead generation
Google, Meta and LinkedIn campaigns built around one number: the return on your investment. We plan, build and optimise ads that bring in quality leads for B2B, professional services and healthcare businesses.
Every campaign includes
- ROI scoping before we spend a penny
- An audit of your existing campaigns
- Conversion tracking set up properly
- A landing page review
- Weekly reviews through your first quarter
Google · Meta · LinkedIn
Ads are only expensive when they don't bring in leads
Paid advertising gets you in front of buyers today, while your SEO builds for the long term. Done well, it puts your business at the top of the results for your best-performing keywords, topics and brand searches, then brings back the visitors who didn’t convert first time.
Done badly, it burns budget. That’s why every campaign we run starts with ROI scoping and an honest look at what’s already in your account.
What is paid ads management?
Paid ads management is the planning, building and ongoing optimisation of advertising campaigns on platforms like Google, Meta and LinkedIn. It covers keyword and audience research, ad creative, conversion tracking, landing pages and regular testing to lower your cost per lead.
Everything your campaigns need to perform
From the tracking underneath to the ads people see.
Account audits
A full review of your existing campaigns to find wasted spend and missed opportunities. Available as a one-off, too.
Conversion tracking
Tracking set up so every lead is measured and every pound can be traced to a result.
Campaign research and build
Keyword and audience research, then new campaigns built on Google, Meta and LinkedIn.
Landing pages
A review of the pages your ads send people to, so more clicks turn into enquiries.
Paid ads that work with your SEO
We use paid ads to give you more visibility on your best-performing keywords, topics and brand searches, alongside your organic and AI search results. Then we lift conversion rates with remarketing, bringing back the people who visited but didn’t get in touch.
Platforms we manage
- Google Ads
- Meta (Facebook and Instagram)
- LinkedIn Ads
- Remarketing, retargeting and display, where relevant
How it works
Campaigns are usually optimised and performing within 4 to 6 weeks. We review weekly throughout your first quarter.
ROI scoping
We agree what success looks like and the return you need.
Campaign audit
We review your existing campaigns and tracking.
Research and planning
Keywords, audiences and messaging for new campaigns.
Landing page review
We check the pages your ads send people to.
Optimise live campaigns
We plug the gaps in what’s already running.
Build new campaigns
New campaigns launched with tracking in place.
Monthly video reports
Leads, cost per acquisition and what we’re changing next.
Weekly updates
A quick call or email every week, so you always know where things stand.
Who our paid ads are for
A great fit if you are
- A growing SME focused on lead generation
- In B2B services, professional services or healthcare
- Spending £3,000 or more a month on ads
Not the right fit if you are
- An ecommerce business
- Running political ads
- Working with a very small ad budget
Paid ads questions, answered
Can’t see your question? Book a call with Andy or Jack.
How long until we see results?
Most campaigns are optimised and performing within 4 to 6 weeks, depending on the campaign.
Do we own the ad accounts and the work?
Yes. All work happens in your existing accounts, or in new accounts set up directly in your business’s name.
Which platforms do you manage?
Google Ads, Meta (Facebook and Instagram) and LinkedIn.
Do you cover remarketing, retargeting and display ads?
Yes, where they’re relevant to your goals.
How will we know it's working?
You’ll get ROI reporting by video and email, showing the number of leads and your cost per acquisition, plus weekly calls or email updates.
Isn't paid advertising expensive?
Only if it doesn’t generate quality leads. We scope every campaign around return on investment from day one.
Is there a minimum budget?
We work with businesses spending £3,000 or more a month on ads. Below that, it’s hard to drive a meaningful return.
Is your ad budget working hard enough?
Book an ads audit and we’ll show you where your budget is going, what’s working and what to fix first.
Written by Jack Dotchin and Andy Flatman, co-founders of Flatdot Marketing.