Mending Repair It Reuse It’s Digital Strategy Through Strategic SEO & CRO
Repair It Reuse It stands as one of the UK’s largest independent service providers for small domestic appliance repairs. Established in 1918 as WJ Stafford, the company has evolved over a century, adapting to technological advancements and market demands. Based in a modern 25,000 sq ft warehouse and workshop facility.
From broken to bulletproof: Reviving a digital strategy with SEO & CRO
When Repair It Reuse It came to us, their digital strategy was underperforming—and they knew it. Leads were low, traffic was flatlining, and their online presence didn’t reflect the strength of their offer. They didn’t need a patch-up. They needed a full rethink. We rebuilt their digital performance from the ground up through a tailored combination of SEO and conversion rate optimisation (CRO). The result? 102% growth in leads and a website that now works as hard as they do.
The challenge: Strong offer, weak online results
The client had a compelling service and clear market demand, but their digital marketing wasn’t pulling its weight. Despite investing in paid media and occasional content updates, their site lacked structure, had unclear messaging, and wasn’t converting. They needed a strategic overhaul that aligned digital channels with how their audience searched, evaluated, and bought.
Our solution: SEO & CRO, working together
We started by mapping the full user journey—identifying where visitors were dropping off, what pages underperformed, and where search opportunities were being missed. From there, we delivered a strategic rollout:
Search-First SEO Strategy: Refocused their content around buyer intent and keyword opportunities
Landing Page Revamp: Rewrote and redesigned key pages to drive engagement and reduce bounce rates
On-Site CRO Enhancements: Streamlined navigation, improved CTAs, and created clearer conversion paths
Performance Tracking: Set up event-based analytics to measure what really mattered—lead quality and conversion rates
It wasn’t just about getting more traffic. It was about making every click count.
Increase in organic traffic.
Growth in online booking sales.
The results: More leads, less waste
The transformation was fast and measurable:
+102% increase in lead volume
Higher lead quality through improved user flows
Reduced bounce rate and stronger time-on-site metrics
This wasn’t a surface-level refresh. It was a full strategic shift—turning their website into a lead-generating asset instead of a digital liability.