Get recommended by AI, not just ranked by Google
Your customers stopped searching. They started asking. Our AI optimisation service tests what ChatGPT, Gemini and Perplexity say about your business, then improves your website and brand so you’re the one they recommend. GEO and AEO – done properly.
Your in-depth AI visibility check
- Typically 10 buyer questions tested
- Run across different AI assistants
- Your share of voice against competitors
- Clear recommendations to get you named
- Monthly re-checks and tracking
Phase 1 of an ongoing campaign
The shortlist is written before anyone visits your website
AI assistants give a short answer with two or three names, not ten blue links. If your business isn’t one of them, there’s no second page to fall back on, and your Google rankings and analytics won’t show you what you’re missing.
AI optimisation fixes that. We find out exactly what AI says when buyers ask about your services, measure how often you’re named against your competitors, and then make the changes that move you onto the shortlist.
What are GEO and AEO?
GEO (generative engine optimisation) and AEO (answer engine optimisation) are the work of making your business easy for AI assistants to find, understand and recommend. Research that introduced GEO found these methods can boost visibility by up to 40% in AI-generated answers.
How it's different from SEO
Same discipline, different audience. Most businesses need both.
SEO
Optimised for people searching on Google. The goal is to rank, earn the click and turn the visit into an enquiry.
AI optimisation
Optimised for the engines that answer questions. The goal is to be read, trusted and named when a buyer asks AI for a recommendation.
What's included
An ongoing optimisation service, like an SEO retainer but focused on AI.
Prompt testing
We run the questions your buyers ask, typically 10, across different AI assistants and record who gets named.
Share of voice
How often you're mentioned compared with your competitors, so you can see where you stand.
Agentic web readiness
A big part of the work is making sure your website is ready for AI agents, as well as for SEO.
Tracking
Prompt tracking, AI referral traffic in your analytics and UTM codes, so you can see AI sending people your way.
After the check, you choose
A one-off fix
We make the changes that matter most, then hand back to you.
An ongoing strategy
We optimise and re-check every month, building your visibility over time.
Recommendations
A clear list of actions for your own team to implement.
How it works
The in-depth check can run on its own or as part of our digital strategy workshop.
Free AI check
Our free tool shows whether AI can find, read, understand and trust your site.
In-depth visibility check
Phase 1: we test buyer questions across AI assistants and measure your share of voice.
Optimise
We fix what’s holding you back, from your website to your content.
Re-check monthly
We track prompts and AI referral traffic, and keep improving.
Proven. Not promised.
AI optimisation questions, answered
Can’t see your question? Book a call with Andy or Jack.
What is AI optimisation?
AI optimisation is the work of improving how often, and how favourably, AI assistants like ChatGPT, Gemini and Perplexity mention your business when people ask them for a recommendation. It’s also known as GEO or AEO.
How is it different from SEO?
SEO helps people find you on Google. AI optimisation focuses on the engines that answer questions, so they can read, trust and recommend you. The two work best together.
Is the first check free?
Yes. Our free AI readiness check shows whether AI can find, read, understand and trust your website. The in-depth visibility check runs as a one-off or as part of a strategy.
How many questions do you test?
Typically 10 buyer questions, run across different AI assistants, to see who gets named and how often.
How do you measure AI visibility?
With prompt tracking, AI referral traffic in your analytics and UTM codes, so you can see when AI is sending people your way.
How often do you re-check?
Monthly. AI answers change quickly, so we track your visibility every month and adjust.
What happens after the check?
You choose: a one-off fix, an ongoing strategy, or recommendations your own team can implement.
Is AI recommending you, or your competitors?
Start with the free check. It takes 30 seconds and shows exactly where you stand.
Written by Andy Flatman and Jack Dotchin, co-founders of Flatdot Marketing.