Jack Dotchin

Jack Dotchin is co-founder and Client Services Director at Flatdot Marketing, the Liverpool SEO and digital marketing agency based in the Baltic Triangle.

He has spent 17 years in digital marketing, working as a digital strategist at agencies including Click Consult, Human Magic, Clicky Media and Pixus. Today he leads Flatdot’s client relationships, account management and technical optimisation, with a focus on AI search and AI Optimisation, local SEO and paid ads.

Most of his work is with manufacturing, healthcare, logistics and local professional services businesses. Every new project starts with the same two questions: what problem are we trying to solve, and what does your ideal customer look like? His approach is simple: listen before you start talking, then show you understand what the client needs.

Jack speaks regularly on the agentic web, AI for lead generation and local SEO. He has spoken at Google Partners events, Agent Marketing Academy, Do Business Better and Baltic Creative’s Bloom Talks, and you’ll find him at Real5 networking in Liverpool. He also runs Flatdot’s workshops on AI search for business owners and marketing teams.

He holds a marketing degree and is based in Liverpool. Outside work, it’s the gym, the bike and plenty of music.