From Invisible to In-Demand with 900% + Traffic: SEO & CRO to Revitalise RIRI’s Digital Presence
Repair It Reuse It is a sustainable repair business dedicated to extending the life of household appliances, reducing waste, and promoting a circular economy. While their mission resonated with environmentally conscious customers, their online visibility was holding them back from reaching a larger audience.
Increase in organic traffic.
Growth in online booking sales.
The challenge: Strong offer, weak online results
Repair It Reuse It faced two major issues:
Low organic visibility
They weren’t appearing in search results for high-intent repair and refurbishment keywords.
Underperforming conversion funnel
Even when visitors did land on the site, the path to enquiry wasn’t clear, leading to drop-offs.
“We knew more people were looking for eco-friendly repair options — but we just weren’t showing up when they searched. It was frustrating seeing competitors get the calls.”
Dave Latham, Repair It Reuse It
Our Strategy
Flatdot designed a two-pronged approach, combining strategic SEO with conversion rate optimisation to maximise both reach and response.
Strategic Moves:
Comprehensive topic, entity and keyword research to identify high-volume, high-intent terms related to repairing devices.
Content optimisation on service pages for national SEO targeting and a detailed answer driven blogging strategy to target AI answers.
CRO-focused page redesigns to guide users towards making enquiries, driven by in depth heat mapping across the site
Tactical Actions:
Updated page structures for better search engine indexing
Enhanced CTAs with action-led language and prominent placement
Added social proof through customer testimonials and trust badges
Optimised site speed and mobile experience for higher engagement
Increase in organic traffic.
Growth in online booking sales.
The results: More leads, less waste
Within just a few months, Repair It Reuse It saw dramatic improvements:
+900% increase in organic traffic from Google searches
Tripled monthly enquiries, with more customers ready to book
High-intent keyword rankings for key product guides, driving over 7K organic clicks per quarter.