Driving 520% Organic Growth: How our AI & Content Strategy Propelled TMT ID’s Online Success

TMT ID is a specialist provider of identification and access solutions for industries where reliability and security are critical. Their products are trusted by businesses globally, but their online reach wasn’t reflecting the quality and scale of their offering.
+520%

Increase in organic traffic.

1,600%

Growth in AI referrals

The challenge: Low visibility, slow pipeline

While TMT ID had a professional website, it wasn’t optimised to attract the right visitors or convert them into enquiries. Organic search visibility was limited, and valuable keywords were dominated by competitors.

With growth targets to meet, TMT ID needed a scalable, sustainable SEO strategy to win market share in search results, where AI answers are becoming more prominent.

“We knew our website had the traffic, but we weren’t seeing enough of it translate into new business. It felt like opportunities were slipping through our fingers.”

Tiger Utilities LTD

Our Strategy

Flatdot created a data-driven SEO plan designed to position TMT ID as an industry leader in organic search.

Strategic Moves:

Deep-dive topic, entity and keyword research to identify untapped high-intent search terms

On-page optimisation across all core service pages

Structured content marketing plan targeting industry-specific queries and align with Google’s AI generated answers.

Tactical Actions:

Refined metadata and headings for maximum keyword relevance

Improved internal linking to strengthen site authority

Published optimised blog and knowledge base content to capture long-tail searches

Enhanced mobile experience to align with Google’s Core Web Vitals

The Results

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