183% More Enquiries Without Spending More on Traffic: How We Revamped Tiger Utilities for Maximum Leads
Tiger Utilities is a leading independent utility company, helping businesses secure cost-effective water solutions. With a strong track record in the sector, their website was attracting a healthy stream of visitors, but very few were converting into qualified enquiries.
Increase in monthly enquiries.
More form completions in 4 months.
The challenge: Ringing every drop from existing traffic.
Despite steady organic and referral traffic, Tiger Utilities’ website wasn’t delivering the volume of leads needed to fuel business growth. Forms were underperforming, calls-to-action were easily overlooked, and visitors weren’t moving smoothly from interest to enquiry.
The low conversion rate meant that even with ongoing SEO activity, the cost of acquiring each lead was higher than it should have been.
“We knew potential customers were out there searching for exactly what we offered, but they weren’t finding us.”
Fergal Parkinson, TMT ID
Our Strategy
To address this, Flatdot Marketing implemented a conversion rate optimisation (CRO) strategy designed to maximise enquiries from existing traffic without increasing ad spend.
Strategic Moves:
Focused on high-intent user journeys to shorten the path to enquiry
Optimised form design and placement to reduce friction
Applied conversion-focused copywriting to key service pages
Tactical Actions:
Simplified navigation for faster access to quote forms
Increased the visibility and clarity of primary CTAs
Introduced trust signals, including client logos and testimonials
Restructured content to guide visitors through a clear decision-making flow
The Results
- +183% increase in monthly enquiries
- 2.4× more form submissions within four months of launch
- –32% bounce rate reduction, keeping visitors engaged for longer
- Improved lead quality, with a higher percentage of enquiries converting to signed contracts
- +183% increase in monthly enquiries
- 2.4× more form submissions within four months of launch
- –32% bounce rate reduction, keeping visitors engaged for longer
- Improved lead quality, with a higher percentage of enquiries converting to signed contracts