Local SEO services that put you on the map
We help businesses that serve a local area show up in Google Maps, in local search results and when customers ask AI for a recommendation nearby.
Our local SEO covers
- Google Business Profile optimisation
- Local citations and listings
- Location pages that rank
- A reviews strategy
- Mobile and desktop site health
Bespoke plans. No packages.
Being nearby isn't enough on its own
Google decides which local businesses to show based on three things: relevance, distance and prominence. That’s from Google’s own guidance. You can’t move your premises, but you can control how relevant and how prominent you look.
That’s what local SEO does. And because AI assistants pull from the same listings, reviews and pages, it now decides whether ChatGPT and Gemini recommend you too.
What is local SEO?
Local SEO is the work of making a business visible to customers searching in a specific area. It covers your Google Business Profile, local listings, reviews and location pages, so you appear in the map results and local searches when people nearby need what you offer.
What's included
Every plan starts with a detailed audit, then focuses on what will move you up fastest.
Google Business Profile
Categories, services, photos, posts and Q&As set up properly and kept active.
Citations and listings
Your name, address and phone number consistent across every directory that matters.
Location pages
Useful pages for each area you serve, not thin copies with the town name swapped.
Reviews
A simple process to win more reviews and reply to them well.
Local search has moved into AI
“Who’s the best accountant near me?” is now a question people ask AI such as ChatGPT and Claude, not just Google. AI assistants answer by checking your listings, your reviews and your website. If they can’t find consistent information, they recommend someone else.
What we optimise for AI
- Consistent business details across the web
- Reviews and mentions on trusted sites
- Clear service and location pages
- LocalBusiness schema markup
How it works
Clear steps, honest timescales. Quick wins in around three months.
Audit
Your profile, listings, reviews and site health, checked in detail.
Fix the basics
Profile set-up, citation clean-up and technical fixes.
Build prominence
Location pages, reviews and local links.
Report
Monthly updates on calls, enquiries and map visibility.
Local SEO or national SEO?
Local SEO is for you if
- You serve customers in a set area
- People search for you with "near me" or a town name
- Calls and visits matter more than national reach
National SEO is for you if
- You sell across the UK
- Your customers search by problem, not location
- You compete with national brands
Local SEO near you
Local SEO questions, answered
Can’t see your question? Book a call with Andy or Jack, or ring 0151 294 6118.
How is local SEO different from SEO?
Standard SEO helps you rank for searches wherever they happen. Local SEO focuses on customers in a specific area, through your Google Business Profile, local listings, reviews and location pages.
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is the free listing that shows your business in Google Maps and the local results. A complete, active profile is one of the biggest factors in local rankings.
Is my website ready for local SEO?
The quickest way to find out is an audit. We check your site’s health on mobile and desktop, your listings and your profile, then tell you what needs fixing first. You can also run our free AI check in 30 seconds.
I've been doing SEO for a while and not seeing results. Why are you different?
We don’t sell packages. Every plan starts with an audit of what’s actually holding you back, and we measure success by enquiries and sales, not rankings alone.
Why use Flatdot Marketing for local SEO?
We’ve worked in SEO for over 15 years, we report transparently every month and we now optimise for AI search as well as Google, so you’re found however customers look.
How do I find the right local SEO company?
Ask how they’ll measure success, what they’ll do in the first three months and who will do the work. If the answers are about rankings rather than enquiries, keep looking.
Make sure local customers find you first
Get a free SEO audit and we’ll show you how you look in local search and AI, and what to fix first.
Written by Andy Flatman and Jack Dotchin, co-founders of Flatdot Marketing.