How To Qualify Leads Effectively – Saving Time and Money!
The sooner your marketing and sales departments are working together the better the outcome is for everyone. Sales teams want to spend their time having the highest quality of conversations with the most qualified of leads and therefore the job of the marketing team is to generate highly qualified leads for them to speak to. […]
Your business website should be making your life easier – not harder!
In 2020 a poll found that the average person spends a whopping 34 years of their life looking at some form of device screen. In the same time, the prevalence of teenagers who need glasses has also doubled. How strange… From TV’s to laptops and phones, there’s usually more than one device fighting for your […]
Do your own research! Why a decent plan is a key part of your SEO strategy
In recent years the phrase ‘do you own research’ has gotten a bit of a bad name in certain corners of the internet. When searching online you don’t have to look very far before finding contrasting opinions, data and facts – which can lead to information overload in the digital world. There are over 1.9 […]
Maximising your profit margins with eCommerce SEO
Just for a second, close your eyes and think back to December 2019. You’re sat in a nice, warm pub or your local coffee shop without a care in the world – enjoying the fruits of your labour (in festive moderation of course). What if someone would have sat down and told you that the […]
Are Google Ads Really Worth It?
As a local business owner, it’s understandable that you might want to hold your nose when handing over your hard-earned cash to a global tech giant as a monthly ad budget for clicks. Whether this be Google or social advertising on somewhere like Facebook, this can be a burden for business when not planned out […]
Are You Tracking Your Website Conversions?
Please Say Yes. There’s a sea of data you can collect and measure to analyse the different marketing channels your business uses to drive sales and enquiries. Whether your marketing boffins want to discuss lead or lag metrics, bounce rates, CTR’s or the other geeky numbers we care about, there’s only one real barometer a […]
The Man Who Built His Strategy On Rock
“Everyone therefore who hears these words of mine, and does them, I will liken him to a wise man, who built his house on a rock. The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who […]
Leveraging Social Media For New Brands
Starting a successful blog involves precise planning, relevant research and fundamentally, gaining a full understanding of who your target audience is. If you know how to get the most out of social media, then it can be really effective for drawing attraction to your blog but we’d recommend investing your time in a few starting […]
Why You Should Start With Why!
It’s difficult to truly perfect your marketing skills and strategy without living and breathing marketing, which when you’re fully immersed in your business isn’t really possible. The problem is that by the time you’ve caught up, the chances are that the goal posts have moved, thinking has shifted and something new has happened. It’s a […]